scope of work
Design a new viewbook that embodies the meaning of an #EmpoweredGirl.
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project
In creating a new viewbook, the client knew they wanted something fresh and very different from the design of previous years. A new, playful font was brought in along with rounded shapes and "thread" elements to encapsulate the idea that Holy Cross is a thread connecting all alumnae throughout their journey. The circular type treatment used on the cover has been carried over into many other deliverables as a cohesive component.
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