scope of work
Develop a full brand experience for a newly founded construction and design firm.
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project
Square Corner, a design and construction firm in Frederick, Maryland, was in need of a full brand development. Beginning with a comprehensive study of the company and what would best suit their needs, I was tasked with creating their logo, color palette, and accompanying collateral. A tile element was illustrated to highlight the craftsmanship and attention to detail behind every Square Corner project. The shape of the tile was pulled from the company's headquarters at the historic "Square Corner," the main intersection in the heart of downtown Frederick.
Following the development of the brand itself, I created yard signs, truck decals, process documents, and sales materials reflective of the overall identity.
© Postern Agency
