scope of work
Create a set of four videos to be utilized as a yield campaign for Pomfret School's accepted students.
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project
In developing the content and style of the yield campaign, our team wanted to work with the school's existing "Be Heard" message and simplistic text-on-screen imagery. Upbeat background music was utilized and synced with the narration and b-roll to create an engaging and fast-paced video series. Another aspect of the project was determining a way to make each video unique while also clearly defining them as a consistent set. This was achieved through using the same narrators, animation styles and percussion-forward audio in each video.
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