scope of work
Develop a logo for Coalition for a Healthier Frederick County's new campaign.
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project
Coalition for a Healthier Frederick County was in need of a logo for their campaign, From the heART. Aimed at connecting creativity and mental health and wellness, the campaign needed to be vibrant while also recognizing the gravity and importance of mental health. Knowing that the campaign mark would often be paired with the Coalition logo itself, I opted to maintain the existing color palette and overarching font.
To implement the idea of creative expression, I hand-illustrated a customized type treatment that represented individuality and the idea that each person has their own unique journey and experiences. This was paired with a connecting line element to incorporate an element reminiscent of brushstrokes.
© Postern Agency
